Routak — Distribution, Route Sales & Field Operations Platform

The Business Problem

Distribution companies lose visibility when reps are in the field. Paper orders, WhatsApp collections, and delayed sync mean missed visits, stock surprises, and weak market-execution reporting.

Who the Platform Is Built For

FMCG distributors, wholesalers, importers, and companies with cash-van or pre-sales teams operating across Lebanon, the GCC, and multi-market territories.

Business Outcomes

• Better field visibility and route adherence
• Faster order processing with less paper
• Clearer stock across van and warehouse
• Connected warehouse and sales workflows
• Structured reporting across markets

Core Modules

• Customer & outlet management
• Salesman mobile application
• Route planning & territory management
• Visit planning & GPS field activity
• Order capture & product catalog
• Prices, promotions & merchandising
• Van stock & warehouse processing
• Collections & delivery coordination
• Offline workflows & sync
• Sales, route & distribution dashboards

Optional Modules & Integrations

• Pre-sales workflows
• Cash-van invoicing
• Market availability surveys
• POS integration
• Accounting connectors

How the Workflow Works

• Plan routes → execute visits → capture orders offline → sync to warehouse
• Van load → sell → collect → reconcile stock at day end
• Supervisor approves exceptions → HQ reviews KPIs

Applications & User Roles

• Field sales representatives
• Van drivers & cash collectors
• Warehouse supervisors
• Territory & sales managers
• Distribution executives

Integrations

• Odoo ERP (native)
• Other ERP via APIs
• Accounting systems
• POS & retail endpoints

What the platform connects end to end

Routak links customer and outlet master data, visit planning, GPS activity, order capture, van stock movements, warehouse processing, collections, and executive dashboards. Optional modules extend into pre-sales-only workflows, cash-van invoicing, merchandising surveys, and POS endpoints.

The goal is not another isolated app—it is a field-operations layer that posts clean transactions back to Odoo inventory, accounting, or distribution modules your finance team already trusts.

The platform connects van stock movements to warehouse replenishment suggestions so purchasing teams see demand signals from the field before shelves go empty in high-velocity territories.

Warehouse supervisors receive load suggestions based on van returns and open orders; purchasing sees projected stock-outs before they hit key accounts in dense urban territories.

Customization & Deployment

Built for Lebanon, GCC, and multi-market distribution

Weave Wider implements Routak with distributors operating across Lebanon, the UAE, Saudi Arabia, Qatar, and neighboring markets—respecting local pricing rules, multi-currency collections where required, and Arabic, French, and English interfaces for field and HQ teams.

Offline-first mobile design matters on routes where connectivity is uneven; sync policies and conflict resolution are documented so supervisors in Beirut or Riyadh trust the same numbers reps capture in Tripoli, Jeddah, or secondary cities.

Jamco Trading and similar approved case studies show how distribution platforms connect mobile field execution with ERP-backed reporting—patterns Routak extends without claiming metrics we have not verified for your operation.

Discovery workshops map your van routes, warehouse cut-off times, and collection policies before mobile rollout—so week one in the field matches how supervisors already coach reps today.

Across Lebanon and GCC implementations, Arabic and French field interfaces sit alongside English HQ consoles—matching how mixed-language teams already operate on the ground.