Pure28 Odoo E-Commerce
We rebuilt Pure28's digital storefront as an Odoo-integrated beauty e-commerce platform, replacing a slow underperforming website with a premium shopping experience connected to back-office operations.
Project visuals
Overview
We rebuilt Pure28's digital storefront as an Odoo-integrated beauty e-commerce platform, replacing a slow underperforming website with a premium shopping experience connected to back-office operations.
Client & organization context
Pure28 is a beauty and cosmetics brand serving customers in Lebanon with a focus on premium product presentation and a high-quality shopping experience.
The business challenge
An underperforming website limited brand representation, slowed the shopping journey, and remained disconnected from inventory and order operations in Odoo.
Problems we needed to solve
- Slow, underperforming website hurting conversion and brand perception
- Disconnected online store from Odoo inventory and orders
- Limited premium brand presentation online
- No scalable foundation for digital sales growth
What Weave Wider built
We delivered a custom Odoo-integrated e-commerce platform using our Odoo Custom Bridge foundation — with premium product presentation, a streamlined shopping journey, and real-time connection to Odoo operations.
Core features & workflows
- Custom storefront with premium beauty brand presentation
- Product catalog and shopping cart experience
- Odoo integration for inventory and order sync
- Checkout and customer account flows
- Admin tools connected to Odoo back office
Solution approach
We redesigned the shopping experience around Pure28's brand standards, built the storefront with Odoo sync from the start, and phased migration from the legacy website without disrupting active sales.
Business impact
- Replaced the underperforming website with a modern storefront
- Premium brand representation aligned with product quality
- Improved shopping journey from browse to checkout
- Connected online sales to Odoo inventory and orders
- Digital sales foundation for ongoing e-commerce growth
- Prepared for future regional growth
Industry
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