FMCG Distributor Goes From Paper to Real-Time in 3 Weeks
FMCG Distributor (50 Field Reps)
Challenge
50 field sales reps collecting orders on paper with a 2-day data delay. Frequent order entry errors, no visibility into daily route coverage, inventory discrepancies between warehouses, and management decisions based on reports that were always 48 hours behind reality. Estimated revenue loss from operational inefficiency: 15-20%.
Solution
Deployed Distribute Wider — our mobile van sales platform — with offline-capable order collection, GPS route tracking, real-time inventory sync, photo-based proof of delivery, and integration with their existing accounting system. Rolled out to all 50 reps in 3 waves over 3 weeks with hands-on training.
Outcome
Real-time data from day one. 30% increase in orders per rep per day. Zero paper. Inventory accuracy improved from 75% to 97%. Management now has live dashboards showing every rep, every route, and every order in real-time.
Services in this project
Related industries
FMCG & DistributionLessons for teams planning ERP systems, mobile apps, or AI solutions
Transferable patterns—not copy-paste playbooks
Use this case to challenge your integrator on data migration, training depth, and how AI solutions would plug into the same ERP systems stack if you expand to Saudi Arabia or Qatar next.